Razorpay

Lead Analytics Specialist

Job Description

<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Razorpay was founded by<a href="https://www.linkedin.com/in/kumarshashank/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/kumarshashank/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw1H2eeqfjnUDt3iT_Cg-jfh"> Shashank Kumar</a> and<a href="https://www.linkedin.com/in/harshilmathur/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/in/harshilmathur/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw3k1sK1wrIz5HKLsZA8-mTC"> Harshil Mathur</a> in 2014. Razorpay is building a new-age digital banking hub (Neobank) for businesses in India with the mission is to enable frictionless banking and payments experiences for businesses of all shapes and sizes. What started as a B2B payments company is processing billions of dollars of payments for lakhs of businesses across India.&nbsp;</span></p> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we've disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via<a href="https://razorpay.com/x/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/x/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0ab_bX0WbaTqedmVsyWBbZ"> Razorpay X</a>) and enabling capital availability for businesses (via<a href="https://razorpay.com/capital/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://razorpay.com/capital/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw2ymFZuuzdG2i4lPyqQYP5I"> Razorpay Capital</a>).&nbsp;</span></div></div><p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>The Role</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">The Analytics Team at Razorpay is a group of curious problem solvers who drive data-led decision-making across the organization. We work on high-impact business challenges, leveraging data mining, experimentation, statistical analysis, and machine learning where applicable.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">You will be partnering closely with Business, Marketing &amp; Product teams to drive insights, optimize strategies, and create measurable impact. This role is ideal for someone who thrives on solving ambiguous problems, mentoring high-performing teams, and using data to influence business outcomes.</span></p> <h4 class="" data-start="841" data-end="894"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="846" data-end="892">Strategic Analytics &amp; Business Insights</strong></span></h4> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="897" data-end="1060"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop a deep understanding of <strong data-start="929" data-end="1001">ad network performance, customer engagement, and marketing analytics</strong>, identifying high-impact opportunities for optimization.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1063" data-end="1211"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Define and refine key business metrics, ensuring <strong data-start="1112" data-end="1168">accurate tracking, instrumentation, and data quality</strong> in collaboration with engineering teams.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1214" data-end="1394"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Conduct <strong data-start="1222" data-end="1285">exploratory analyses, cohort studies, and funnel deep dives</strong> to uncover actionable insights that drive <strong data-start="1328" data-end="1391">campaign efficiency, customer LTV, and retention strategies</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1397" data-end="1561"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Work closely with <strong data-start="1415" data-end="1453">Sales, Marketing, and Growth teams</strong> to optimize campaign performance, measure ROI, and improve <strong data-start="1513" data-end="1558">attribution modeling and bid optimization</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1564" data-end="1675"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Structure problem-solving frameworks that <strong data-start="1606" data-end="1672">drive measurable impact across customer engagement initiatives</strong>.</span></li> </ul> <h4 class="" data-start="1677" data-end="1721"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="1682" data-end="1719">2. Experimentation &amp; Optimization</strong></span></h4> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1724" data-end="1849"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Design and analyze <strong data-start="1743" data-end="1756">A/B tests</strong> to measure the impact of marketing campaigns, product features, and engagement strategies.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1852" data-end="1974"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ensure <strong data-start="1859" data-end="1880">statistical rigor</strong> in all analyses, experiment designs, and hypothesis testing to validate growth initiatives.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="1977" data-end="2094"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Develop scalable methodologies for <strong data-start="2012" data-end="2091">predictive modeling, churn analysis, and personalized engagement strategies</strong>.</span></li> </ul> <h4 class="" data-start="2096" data-end="2136"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="2101" data-end="2134">3. Data Strategy &amp; Automation</strong></span></h4> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2139" data-end="2266"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Build <strong data-start="2145" data-end="2179">self-serve analytics solutions</strong> using <strong data-start="2186" data-end="2214">Tableau, SQL, and Python</strong>, empowering stakeholders with real-time insights.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2269" data-end="2384"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Collaborate with <strong data-start="2286" data-end="2312">data engineering teams</strong> to enhance <strong data-start="2324" data-end="2381">data pipeline efficiency, scalability, and governance</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2387" data-end="2513"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Drive central analytics initiatives that <strong data-start="2428" data-end="2483">improve efficiency, automation, and standardization</strong> across analytics workflows.</span></li> </ul> <hr class="" data-start="2515" data-end="2518"> <h3 class="" data-start="2520" data-end="2552"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="2524" data-end="2550">What We’re Looking For</strong></span></h3> <h4 class="" data-start="2554" data-end="2589"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="2559" data-end="2587">Mandatory Qualifications</strong></span></h4> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2592" data-end="2753"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="2592" data-end="2604">6+ years</strong> of experience in <strong data-start="2622" data-end="2650">Analytics &amp; Data Science</strong>, with <strong data-start="2657" data-end="2751">4+ years in Tech (AdTech, MarTech, Consumer Tech, FinTech, SaaS, or E-commerce preferred).</strong></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2756" data-end="2905"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="2756" data-end="2804">Mandatory experience in Ad Network Analytics</strong> – including <strong data-start="2817" data-end="2902">campaign attribution, bid optimization, CAC/LTV modeling, and ad spend efficiency</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2908" data-end="2982"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Expertise in <strong data-start="2921" data-end="2949">SQL, Python, and Tableau</strong> for large-scale data analysis.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="2985" data-end="3140"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Proven track record in <strong data-start="3008" data-end="3055">marketing, growth, and engagement analytics</strong>, including <strong data-start="3067" data-end="3137">customer segmentation, funnel optimization, and retention modeling</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="3143" data-end="3221"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience in <strong data-start="3157" data-end="3218">A/B testing, hypothesis testing, and statistical modeling</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="3224" data-end="3352"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Ability to translate complex analytical insights into <strong data-start="3278" data-end="3325">clear, data-driven business recommendations</strong> for senior stakeholders.</span></li> </ul> <h4 class="" data-start="3354" data-end="3389"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong data-start="3359" data-end="3387">Preferred Qualifications</strong></span></h4> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="3392" data-end="3496"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Experience in <strong data-start="3406" data-end="3427">product analytics</strong>, including <strong data-start="3439" data-end="3493">feature experimentation and user behavior analysis</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="3499" data-end="3609"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Exposure to <strong data-start="3511" data-end="3538">machine learning models</strong> for <strong data-start="3543" data-end="3606">churn prediction, personalization, and marketing automation</strong>.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;" data-start="3612" data-end="3709"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Working knowledge of <strong data-start="3633" data-end="3706">web analytics, growth marketing, and performance marketing strategies</strong>.</span></li> </ul><div class="content-conclusion"><div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3a65a3c2-7fff-88ff-9e94-8ab11a050d04">Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. </span><br></span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">&nbsp;</span></div> <div class="gmail_default"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span id="m_2989597180337834284gmail-m_4972969247898306296gmail-docs-internal-guid-3d0a9248-7fff-a2fd-6fa3-5026f85768d7">Follow us on <a href="https://www.linkedin.com/company/razorpay/mycompany/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.linkedin.com/company/razorpay/mycompany/&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0f6sCrv8Ce3IHBvN2Sev8Z">LinkedIn</a> &amp; <a href="https://twitter.com/Razorpay" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://twitter.com/Razorpay&amp;source=gmail&amp;ust=1660290870959000&amp;usg=AOvVaw0ViuP9uutFg1qFCm2nHeh1">Twitter</a></span></span></div></div>


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