Accolite

Senior Marketing Automation Consultant

Job Description

We are seeking a Senior Marketing Automation Platform Implementation Consultant with proven experience delivering end-to-end platform implementations across enterprise marketing automation tools such as Salesforce Marketing Cloud (SFMC), Oracle Responsys, Eloqua, Braze, or similar platforms. This role is heavily focused on hands-on implementation, configuration, integration, and go-live enablement, supporting large-scale, data-driven marketing programs.

Key Responsibilities

  • Lead and execute end-to-end marketing automation platform implementations, from requirements analysis and solution design through configuration, testing, and production rollout.
  • Own platform onboarding and setup, including account configuration, security roles, user access, and environment readiness (DEV / QA / PROD).
  • Design and implement scalable data models, contact schemas, audience segmentation, consent management, and preference centers aligned with business and regulatory requirements.
  • Translate marketing and business requirements into platform-agnostic solution designs, customer journeys, and campaign frameworks.
  • Design, build, and execute omni-channel customer journeys across Email, SMS, Push, In-App, and Web channels using the assigned platform.
  • Implement journey orchestration logic, including triggers, decision splits, suppression rules, scheduling, and lifecycle-based targeting.
  • Implement and validate CRM, CDP, and third-party integrations using APIs, SFTP feeds, and real-time or batch/event-driven data ingestion.
  • Collaborate with data and engineering teams to design and deploy event-driven and batch integration patterns, ensuring data quality, consistency, and compliance.
  • Perform data validation, reconciliation, and go-live readiness checks prior to production deployment.
  • Implement dynamic content, advanced personalization, and decisioning logic using platform-native scripting and templating tools.
  • Enable and lead experimentation frameworks, including A/B and multivariate testing, journey optimization, and behavior-driven messaging.
  • Ensure campaigns and implementations adhere to platform governance, security, privacy, performance, and deliverability best practices.
  • Lead system testing, UAT support, and production deployment, resolving implementation defects and ensuring post-go-live stability.
  • Analyze campaign performance, deliverability, and engagement using native analytics and external reporting tools; provide optimization recommendations aligned to KPIs.
  • Provide implementation documentation, configuration guides, and knowledge transfer to internal and client teams.
  • Serve as a trusted advisor to clients, product owners, and stakeholders, recommending best-fit platform capabilities and implementation approaches.
  • Work closely with architects, project managers, creative, QA, data, and engineering teams to ensure on-time, high-quality delivery.
  • Support implementation planning, effort estimation, and risk management for marketing automation initiatives.
  • Define and promote platform-agnostic best practices, reusable frameworks, and standards across implementations.
  • Stay current with MarTech trends, platform enhancements, and deliverability guidelines.
  • Mentor junior consultants and contribute to capability building within the practice.



Qualifications

  • 6 to 7 years of hands-on experience with a strong focus on marketing automation platform implementations, not just campaign execution or operations.
  • Proven track record delivering multiple end-to-end implementations on enterprise platforms such as SFMC, Oracle Responsys, Eloqua, Braze, or equivalent.
  • Deep understanding of platform configuration, data modelling, journey setup, and integration enablement.
  • Hands-on experience with scripting, HTML/CSS, SQL, JSON, and dynamic personalization concepts.
  • Experience with APIs, event-driven integrations, and data mapping.
  • Familiarity with CRMs, CDPs, and data platforms (e.g., Salesforce CRM, Segment, Snowflake, BigQuery) is a plus.
  • Strong analytical, problem-solving, and consulting skills.
  • Excellent communication skills with the ability to engage technical and business stakeholders.
  • Platform certifications are added advantage.


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