Amazon

Category Marketing Manager, Luggage

Posted On

May 13, 2025

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

June 24, 2025

Job Description

Amazon.in Luggage team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

Role & Responsibilities:
Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
Analyze customer cohorts and drive initiatives to improve growth key cohorts.
Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
Present to senior management externally and internally.
Drive customer lifecycle management activities including customer acquisition, retention to drive growth
Do planning for category marketing P0 metrics and budget
Drive monetization of marketing inventory to scale engagement with brands and grow them
Meet business goals while ensuring a top-notch customer experience.- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

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