Amazon

Senior Marketing Manager - Category Marketing, Amazon Fresh

Posted On

July 31, 2025

Location

Bengaluru, Karnataka

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

Aug. 19, 2025

Job Description

Amazon Fresh is Amazon’s hyperlocal basket-grocery business, offering a large selection of fruits & vegetables, grocery & everyday products to customers – delivered within 2 to 4 hours. Officially launched in Nov 2021, Amazon Fresh is available in 300+ cities across the country. Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products, delivered reliably at customers’ convenience.
We are one of the fastest growing Amazon businesses in India, and aim to accelerate this growth trajectory over the next few years. And to drive this accelerated growth, we are looking for highly motivated and experienced marketing professionals, who would love to be part of this exciting journey. We are looking for a customer-obsessed, results-driven Sr. Marketing Manager to drive category marketing, basket building, and sale events for Fresh. As Sr. Marketing Manager, you will own initiatives to drive basket building, increasing customer penetration of key categories, and leveraging central and Fresh sale events to acquire & grow customer base. You will also lead. You will develop and test promotion, influence category inputs and define event strategy for the business. You will work cross-functionally across marketing, product, BI and finance leaders. The Sr. Marketing Manager will be the expert on customer behavior and business drivers and ideate new initiatives to improve key business metrics

Key job responsibilities
• Create category marketing strategy for Amazon Fresh to drive basket building (increasing average order value), category penetration and repeat buying.
• Develop and execute marketing campaigns by developing cross-channel strategy, identifying customer segments, and key messages
• Generate deep insight about customer buying behaviour and invent new ways to delight and introduce/engage our customers with Amazon Fresh promotions and experiences
• Partner with product and technology teams to identify new opportunities to drive basket building.
• Partner with BI on the prioritization of the highest ROI models, reporting, and insight generation that will drive needle-moving improvements
• Champion category marketing best practices across stakeholder teams
• Contribute regularly to weekly/monthly/quarterly business reviews and annual planning- 5+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience with test and learn, marketing optimization, and experimentation

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