Amazon

Brand Lead, Amazon Music

Posted On

July 18, 2025

Location

Mumbai, Maharashtra

Experience Level

Freshers/Experienced

Job Type

Marketing & PR

Apply By

Aug. 5, 2025

Job Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. Our focus is to build a personalized, curated, and seamless music experience. We want to help our customers enjoy their favorite artists, discover new ones, enjoy podcasts, experience live streaming performances, find their favorite playlists, watch editorial videos, and more. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.
Amazon Music is seeking an enthusiastic, insightful, and dynamic Brand Lead with a proven track record in delivering evocative & persuasive brand marketing campaigns, to join our Marketing team. The Brand Lead will lead strategic marketing initiatives to drive awareness and adoption of Amazon Music in India. They are customer-obsessed and have a passion for bringing marketing campaigns to life across all internal and consumer touchpoints. The role is accountable for delivering on specific projects and driving quality assurance from marketing briefing to go-to-market planning of brand campaigns. They possess a bar-raising strategic lens for brand building, strong organization and creative direction skills, and experience earning and maintaining trust with key cross-functional partners such as research, media agencies, creative partners, internal functional teams and global stakeholders. They are experienced in executing large campaigns across 360 media, from briefing to launch. They will focus on marketing efforts designed to bolster Amazon Music’s brand perceptions to scale the customer base.
The right person for this role is a blended balance of strategist, brand builder, creative instinct / acumen, project manager, and analyst. They must be able to work at the strategic level (generating bold and innovative ideas for growth) while addressing potential business challenges, diving deep and digging up insights. They have the ability to rally cross-functional partners - leading with high emotional intelligence, with an ability to empathize with others and earn trust quickly, overcome challenges, and strategically troubleshoot.

Key job responsibilities
- Strategic Thinking: Ability to develop and articulate brand strategy, positioning, and long-term vision
- Consumer Insight: Strong grasp of consumer behavior and the ability to translate insights into brand actions
- Campaign Leadership: Experience leading 360-degree marketing campaigns (TV, digital, OOH, PR, partnerships)
- Cross-Functional Leadership: Ability to work across product, performance marketing, creative, and Amazon ecosystem teams
- Agency Management: Experience in managing creative, media, and research agency partners
- Data Fluency: Ability to analyze brand health metrics, campaign performance, and make data-backed decisions
- Innovation Mindset: Ability to challenge the status quo and think creatively to build differentiated brand propositions
- 9+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Understanding of brand marketing principles and customer engagement tactics with experience of building, executing and scaling brand marketing programs

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