Amazon

Marketing Lead, Campaign Operations Prime Video

Posted On

April 3, 2025

Location

Chennai, Tamil Nadu

Experience Level

Freshers/Experienced

Job Type

Design

Apply By

May 13, 2025

Job Description

Are you passionate about revolutionizing how movies and TV shows are discovered, streamed, and enjoyed worldwide? Do you want to define the next generation of digital entertainment and enhance the way millions of Amazon customers experience Prime Video? If yes, this opportunity will appeal to you. Come join our GSS Campaign Operations team and help define the course of the Amazon business.

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Rings of Power, The Boys, and Jack Ryan and movies like Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

We are looking for an experienced Marketing Lead to handle marketing, merchandising, and process optimization for our Digital Shared Services Marketing team. This individual should enjoy a fast-paced environment where they can affect the customer experience and be an instrumental part of expanding our foot print into multiple digital teams.

Key job responsibilities
- Campaign Execution: Assists in developing and implementing marketing strategies and campaigns, ensuring flawless execution and tracking.
- Campaign Tracking: Monitors campaign performance, and prepares reports to assess the effectiveness of marketing efforts.
- Responsible for giving timely responses to stakeholders on related tasks with guidance, i.e., as per standard operating procedures (SOP) and SLA.
- Follow established SOPs, inventing and simplifying along the way
- Meets business metrics and goals, i.e., and service level agreements (SLAs) production, and quality targets
- Coordination and Communication: Collaborates with internal teams and external stakeholders
- Manage the troubleshooting of issues as surfaced during the campaign life-cycle

A day in the life
Campaign Execution:
1. Lead the creation and launch of T1/T2 collection pages at channel launch.
2. Manage and set up FVOD (Free Season/Episode Sampling) campaigns.
3. Plan and execute Winback campaigns, including Bullseye (targeted) segments.
4. Oversee Promotions Sonata setups for both ongoing and seasonal campaigns (e.g., Halloween).

Advertising & Marketing Execution:
1. Lead the management of Dynamic Ads for Social (DAS) campaigns, ensuring timely catalog updates and refreshes.
2. Drive the DAS Sports rollout and support influencer campaign pilot initiatives.
3. Oversee and maintain the Dynamic Display Ads (DDA) content calendar, ensuring asset gathering and campaign execution.
4. Lead the setup and launch of ADA campaigns, including Display Campaign setup, Targeting Conversion to Canonical IDs, and QA validation.
5. Coordinate Paid Search Sports campaigns, collaborating with agencies for seamless execution and optimization.
6. Create detailed agency briefs for paid media initiatives, manage partner approvals, and ensure timely trafficking delivery.

Campaign Performance Tracking & Measurement:
1. Regularly update and maintain the Measurement Dashboard with quarterly data validation checks.
2. Track, analyze, and report on the GSS Campaign Operations team roadmap, goals, and deliverables.
3. Monitor the sports events calendar and ensure coordination with Senior Partner Managers for timely status tracking.
4. Oversee the measurement of KPIs for 3P Lookalike targeting creation and refreshes.

Process & SOP Management:
1. Maintain and enhance GSS Campaign Operations team campaign SOPs for storefront, X-site, outbound, and sports campaigns.
2. Act as the primary escalation point for erroneous live sports campaigns outside of regular working hours.
3. Open, track, and resolve SIMs with the product and Sonata teams to troubleshoot issues effectively.
4. Manage the GSS Campaign Operations team by serving as the main point of contact, ensuring proper execution of Sonata strategies and troubleshooting of campaign challenges.
5. Lead weekly GSS Campaign Operations team meetings to align on ongoing projects and priorities.
6. Troubleshoot territory-level unmanaged partner collection pages, resolving carousel drops and related issues.
7. Maintain and standardize the email copy library across sports and non-sports campaigns.

Cross-Team Collaboration & Communication:
1. Collaborate with the CVM team to ensure proper content inputs for Paid Search and Affiliate agencies.
2. Coordinate with O&O, Paid Marketing, SPMs, and creative teams to manage sports-related Smartsheet inputs for smooth event execution.
3. Foster seamless communication with internal and external stakeholders to ensure effective campaign execution and optimization.
- Bachelor's degree in Business, Engineering, or related field
- 4+ years of sales or account management experience
- 4+ years of digital advertising and client facing roles experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from
- Excellent analytical and problem-solving abilities
- Strong leadership and communication skills

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