Merck KGaA

Senior Associate, Paid Media

Posted On

May 21, 2025

Location

Bangalore, Karnataka

Experience Level

D - Professional (4-9 years)

Job Type

Full-time

Apply By

June 10, 2025

Job Description

Lead the planning, execution, optimization, and reporting of global Paid Media campaigns across Google Search, Social (Meta, LinkedIn), and Programmatic (DV360) platforms. Deliver against eBusiness revenue goals by implementing best practices, optimizing campaigns, and proactively identifying areas for performance improvement.Build media strategies to effectively target audiences and drive delivery against predefined KPI metrics. Develop regular reporting and feedback cadences with campaign stakeholders to share insights, optimizations, and strategic recommendations. Leverage workflow management tools (Salesforce, JIRA, Lytho, etc.) to ensure timely campaign launches and tracking of deliverables. Serve as a subject-matter expert on campaign planning, performance metrics, audience targeting, and platform capabilities. Utilize data-driven insights from platforms like GA4, DV360 Reporting, and Sprinklr to inform decision-making and campaign enhancements. Who you are: Minimum requirements:5+ years of hands-on experience in Search (Google), Social (LinkedIn & Meta), and Programmatic media (DV360) buying and campaign managementExpertise in ad ops processes including tagging, trafficking, QA, and troubleshooting. Strong analytical capabilities with proficiency in GA4, Google Ads reporting, DV360 reporting, and Sprinklr dashboards. Detail-oriented and committed to delivering high-quality work while maintaining brand safety and operational excellence. Creative and innovative, with the ability to develop strategic solutions for complex marketing challenges. Strong communication and presentation skills, capable of clearly articulating ideas and performance insights to stakeholders. Analytical thinker who leverages data to make informed decisions and optimize future campaigns. Collaborative team player, eager to contribute to a culture of excellence, learning, and innovation.Bachelor’s degree in business, Economics, Engineering, Mathematics or related field. MS or MBA. in similar fields is a plus Preferred requirements: Experience working on Sprinklr and Google Analytics 4 (GA4) reporting. Background in managing global/multi-regional paid media campaigns. Certification(s) in Google Ads, GA4, DV360, Meta Blueprint, or LinkedIn Marketing are a plus.

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