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Amazon
This role is part of user-growth team at Amazon Pay India to plan and drive customer growth and engagement inputs for Everyday use-cases (like Bill Payments, Money Transfers, Scan, Online/Offline merchants) and also create strategies to to drive cross-sell and revenue growth.
The leader in this role drives goals like Monthly Active Users, transaction depth, use-case depth- by identifying key opportunities basis business analysis/customer insights, plans growth levers with cross functional teams and tracks them programmatically. The leader can think through ambiguity to arrive at structured bridges (ex: Monthly Active User bridge or TXN bridge) via mechanisms like weekly business reviews/GTMs.
A few key goals this leader will manage: a) Monthly Active Users; b) customer Acquisition, retention and reactivation bridges; c) transaction/use-case depth and downstream revenue.
Successful leader in this role is a self-starter with general management skills- experience in scaling business growth (including P&L handling), customer/data insights, structured planning and program management. He/she should be able to operate under ambiguity, be able to work with stakeholders in a matrix structure.
Key job responsibilities
1. Plan user-growth & transaction growth actions for Amazon Pay across top categories and functions. Assimilate the ideas at central level.
2. Analyze business, customer data to identify top opportunity areas to drive growth and suggest new strategies or experiments for growth.
3. On above, the leader should be able to think & influence these inputs across cross-functional areas- rewards, experience, business etc.
4. Manage the inputs planned by programmatically tracking them with senior business, product, marketing stakeholders through structured bridges in mechanisms like WBRs, MBRs etc.
A day in the life
1. Analyze Monthly active users (MAU) and transactions data to identify opportunities for growth.
2. Plan user-growth inputs by working with business/product stakeholders.
3. Suggest new ideas/experiments to try basis hotspot areas.
4. Programmatically track action items in WBR, MBRs, QBRs.
5. Conceptualize & run dedicated internal programs where growth signals are demonstrated.
6. Drive 'depth actions' to improve customer engagement/retention and revenue.
About the team
Amazon Pay is a fast-growing business within Amazon. The mission for this business is to make customers payments trusted, convenient and rewarding and thereby driving better overall engagement for Amazon.
There are two main verticals within Amazon Pay- a) Amazon Pay Products – preferred payment methods (Eg: Amazon Pay UPI, Amazon Pay Balance, Amazon Pay ICICI card, APay Later etc) and b) Everyday Use-cases- preferred use-cases - bill payments, recharges, money transfers, scan & pay, online merchants, offline merchants, travel, entertainment, subscriptions and lifestyle categories.
The leadership culture at Amazon is customer-centric, on first-principles and encourages individual ownership.- Work experience of 5-8 years in business management, category management, user-growth planning and execution
- Demonstrated ability to take ownership and drive results, proven influencing abilities
- Master’s degree (mostly MBA equivalent)
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